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Richco Membership Loyalty Program

Richco Membership Loyalty Program

NEW MEMBERSHIP

Welcome to Richco Harley-Davidson® Richco Membership Loyalty Program (RPM), our in-store loyalty program for repeat customers.

This program is our way of rewarding you for making Richco Harley-Davidson® your Dealership.

The program is an easy way to earn points for your purchases, and exchange them for discounts on products in the Dealership (Not Valid on Motorcycle Purchases, Gift Cards, promotional products, or insurance repairs. See Terms and conditions.)


HOW MUCH DOES IT COST

It's completely FREE to join, and it takes only a few minutes to register your account.


HOW TO JOIN

Visit Richco associates and ask them to sign you up for our Richco Membership Loyalty Program.
It's that easy. We will need your Name, Address, Phone Number, and Email.


Terms & Conditions
The following products and services are eligible for earning points if they are not discounted in any other program or offer:

  • Genuine Harley-Davidson parts
  • Workshop labor for service
  • Genuine Harley-Davidson apparel
  • Harley-Davidson licensed products
  • Selected other Apparel products

The following products are specifically excluded from earning points:

  • Discounted products
  • All motorcycles
  • Aftermarket parts and accessories
  • Tires
  • Products sold at a lower price in another scheme or offer (such as trade sales)

HOW TO REDEEM YOUR POINTS

You can use your points to buy parts and accessories, service, and general merchandise as a cash ratio of 1 point equal to 10฿ cash.
(In tier Platinum 1.5 points equal to 10฿ )


MEMBER TIERS
The program has 3 tiers:

  • Silver
  • Gold
  • Platinum

Silver

  • Achieve Silver by agreeing to join the program. Customer must provide their name, phone and email.
  • Silver members earn 0.1 point for every 1 baht spent on qualifying purchases. (1 point for 10 baht)
  • Silver members must collect 2,000 points to redeem for a ฿1,000 Voucher
  • Silver members must collect 5,000 points to redeem for a ฿5,000 Voucher

Gold

  • Silver members can achieve Gold by one of: 

    • Spend ฿100,000 in a calendar year
    • Buy a motorbike
    • Join/renew HOG Chiang Mai Chapter
  • Gold members earn 0.1 point for every baht spent on qualifying purchases. (1 point for 10 baht)
  • Gold members can use points to buy any product or service from Richco at a ratio of 1 point to 1 baht.
  • Points can be used immediately (giving a 10% discount)

Platinum

  • Gold members can achieve Platinum by one of:

    • Spend an additional ฿100,000 in a calendar year
    • Buy a motorbike
    • Bring their vehicle for scheduled maintenance 2 times in a calendar year
  • Platinum members earn 0.15 point for every baht spent on qualifying purchases. (1.5 points for 10 baht)
  • Platinum members can use points to buy any product or service from Richco at a ratio of 1 point to 1 baht.
  • Points can be used immediately (giving a 15% discount)
  • Invitation to exclusive events
  • Preferential pricing and early access

MEMBERSHIP LEVEL CHANG TRIGGERS
The following table shows the event (trigger) that occurs to cause a change of level.

Event

Level change


Customer agrees to join the program


New → Silver


Spend over ฿100,000 in the calendar year


New/Silver → Gold

Buy a motorbike

New/Silver → Gold

Join HOG chapter membership

New/Silver → Gold

Spend over ฿200,000 in the calendar year

New/Silver → Platinum

Spend over ฿100,000 in the calendar year

Gold → Platinum

Buy a motorbike

Gold → Platinum

Service your bike twice in a calendar year (Scheduled Maintenance)

Gold → Platinum



BENEFITS FOR RICHCO MEMBERSHIP LOYALTY PROGRAM

ItemSilverGoldPlatinum
Register & Renew Condition
new member register
By Name & Phone number & Email
Buy new bike with in year and member will cover for next yearGold member  Schedule Maintanence Service 2 times member will cover for next year
Renew HOG Inter & Chiangmai Chapter  and member will cover for next yearBuy 2 Bikes a year  and member will cover for next year
Spending
Silver member Spend 100,000/year THB from actual payment  to be Gold  and member will cover for next yearGold member Spend 100,000/year THB from actual payment   with in 1 year calendar to be Platinum
Silver member Spend 200,000/year THB from actual payment   to be Platinum with in 1 year calendar to be Platinum

Transfer existing customer
transfer point from Existing program

Gear N - 2Gear 3 -4Gear 5

Count spending 

 Start form the new program  start dateCollect from First day of the yearCollect from first day of the year

Benefit



Birthday Gift

- Birthday Gift
- Exclusive event , first group of selected customer

 Collect point
Collect a point 10% from full price product.

Points cannot be used immediately

Collect a point 10% from full price product.

Points can be used immediately
Collect a point 15% from full price product.

Points can be used immediately
Discount

Get discount 10% fom full price product

Get discount 15% fom full price product
Burn point condition
Exchange 2000 points for 1000 baht gift voucher

Members can use points to buy any product or service from Richco at a ratio of 1 point to 1 baht.

Members can use points to buy any product or service from Richco at a ratio of 1 point to 1 baht.

Exchange 5000 points for 5000 baht gift voucher.

Can use to any product include discount product
Can use to any product include discount product






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